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Magento 2 add custom attributes to customer grid

<p>It is vital for businesses to come back to the root cause that creates your wealth now which is the customer pain point. Basically, your products are the main solution that solves customer demand. However, due to the harsh competition created by rival firms. The demand of the customers has increased to a new level. As time had passed, the demand no longer focuses solely on the product itself but also on other criteria that come along with the products. To understand which areas the customer wants to optimize the most, you need to conduct research directly on your sites.</p>

source https://www.mageplaza.com/blog/add-custom-attributes-to-customer-grid.html
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