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What is market research? How to do it properly?

<p>Almost all big international companies like Apple, Amazon, Microsoft <strong>invest a vast amount in market research</strong>. Why do they have to do it? Market research enables them to grasp every information in this changing environment to adapt and adjust instantly. As a result, they can succeed and stay ahead of their competitors.</p>

source https://www.mageplaza.com/blog/what-is-market-research.html
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