<p>Nowadays the consumers have a very complex decision buying process. They research prices and specs online, try the products in physical stores, compare eCommerce sites for the trustworthiness (those offering glitch-free payment gateways and stress-free refund policies) and ease of checkout.</p>
source https://www.mageplaza.com/blog/5-magento-personalization-strategies-boost-revenue.html
source https://www.mageplaza.com/blog/5-magento-personalization-strategies-boost-revenue.html
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