<p>The competitiveness of the market has changed customer’s behaviors and the decision to make a purchase. Businesses have been focusing more on brand equity rather than just concentrating on the quality of products. It makes brand equity become one of the most significant assets of each business. Companies are trying to find the best strategies to build positive and powerful brand equity.</p>
source https://www.mageplaza.com/blog/brand-equity.html
source https://www.mageplaza.com/blog/brand-equity.html
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