<p>The operation of business only works when consumers’ demand exists to correspond with supplied products. Companies may conduct investment in branch locations or attractive marketing promotions, but customers’ product preference is still the core determinant of companies’ sales. If products do not match their interest or demand, customers will not consider to make a purchase then leave the store and may never return.</p>
source https://www.mageplaza.com/blog/assortment-optimization-create-what-your-customers-want.html
source https://www.mageplaza.com/blog/assortment-optimization-create-what-your-customers-want.html
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