<p>The price set on a product has a significant impact on both customers’ consuming behavior and shop owners’ profit. Overpricing a product will grind purchases to halt, while under charging it will not guarantee retailers’ average level of profit margins. There must be a pricing strategy offering an optimal price level for retailers to cover all the costs and maximize the profit while holding an appeal to buyers.</p>
source https://www.mageplaza.com/blog/how-to-price-to-protect-your-margin-to-make-customers-happy.html
source https://www.mageplaza.com/blog/how-to-price-to-protect-your-margin-to-make-customers-happy.html
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